ASICS Personalization Studio at Paris
During the project we worked closely with the Research team of ASICS to set the specific requirements of a new production facility paradigm and thus provide a flexible architectural design solution that can adapt to different sites and spatial programmes. The first iteration of the project focused on providing a suitable architectural layout for accommodating all the production equipment, testing the product fabrication workflow, optimizing the workspace efficiency and creating the digital twin of the space. Our team developed an algorithm that allows the configuration of multiple floorplan layouts and the generation of alternative facade skins. We strongly believe that the computational design method we developed can become the archetype for a new type of prefab production facility across the world! A big congrats to everyone involved in this project!
Without the hard work and open-minded approach of a truly interdisciplinary team -which included architects, engineers, construction managers, software developers and sports experts from California, France, Greece, Switzerland and Japan- this innovative project would not be possible.
For the official press release: click here
For a video tour of the project: click here